Having been made redundant from his job as a Diamond Cutter at Excalibur Jewellery in September 1981, owner and proprietor David Nicholls invested his £900 redundancy payment in a small quantity of Jewellery tools and stock. He opened a small lock up shop in Quinton, Birmingham where he built up his small business over the next 5 years.
He and his co-worker, Andrew, where they began their work in the Jewellery trade in the mid 1970s, both dreamt of running their own business and should ever that be the case, would chose the three first letters of each of their names, hence DAVAND JEWELLERY was born.
On 31st October 1986, Davand Jewellery moved to Bearwood, in Smethwick, being a more prominent high street location. David was joined by Wife, Linda, and various staff members, who together further grew the business throughout the 80's and 90's.
In 2005, the price of Gold began to rise in value which saw a marked downturn in retail Gold sales due to the increased cost. The introduction of the Internet a few years earlier bought about a further decline in both sales and footfall on the high street. The once lucrative business in Gold sales then switched to Silver and a push to increase the service side of the business, introducing digital photo engraving.
In December 2012 five masked, armed men burst in to the shop at 4pm on a Saturday afternoon, smashing their way into the shop counters with sledgehammers, stealing large quantities of Gold and Diamond Jewellery. Fortunately, no-one was seriously hurt. The upset of that incident forced Linda to retire and although David continued on as a sole trader, having depleted stock, Davand Jewellery became a much smaller business, the ambition and drive, to grow and succeed had gone.
And so to March 2020, when the world changed and everything was turned upside down. Having had 3 months away from the business, then returning to find the ceiling had collapsed onto the shop floor during the closure. Reopening was now seriously in the balance. Having undertaken the remedial structural repairs, it was decided that if Davand were to continue, it would be primarily as a workshop, offering the usual wide choice of Watch and Jewellery services, without the responsibility of holding and selling large quantities of Jewellery stock. A Laser Welder was purchased, enabling the repair of most all metal items, which conventional soldering methods would prove impossible.
Hopefully, this new beginning should see Davand Jewellery Workshop established to serve clients and customers in the future.